Social selling is the newest form of marketing carried out via social media. In contrast to older techniques such as cold calling or mass emails, social selling allows sales executives to target potential customers based on their needs and interests. Using various internet platforms, brand representatives can tailor their message to build meaningful relationships with each and every potential customer. This type of client centred marketing is known as inbound sales....

Having a strong social media presence is a must for every business today. Customers expect to find you online and if they can’t they’ll likely question the company’s legitimacy and look elsewhere. An optimised, well-ranking website is the first step, of course, but beyond that businesses need a platform where they can communicate with customers, share information about new products and sales, and answer questions. Social media profiles like Facebook and Twitter are an ideal ...

It’s that time of year again when the whole of Britain seems to pack up and jet off on holiday, leaving behind the gloomy weather and a sea of jealous friends and work colleagues. Another trend of recent years is to take the customary airport picture, which is normally accompanied by an alcoholic drink or two....

It seems like not a week goes by without a another news story surfacing about a high profile individual whose past misuse of social media has come back to haunt them. Recent examples of this include English football coach Phil Neville, resigned Office for Students board member Toby Young, and vlogger and recently evicted I’m a Celebrity contestant Jack Maynard. There have been countless others in recent memory, but the ones mentioned above in particular have faced some ...

These days almost every company has a Twitter account. Social media is an ideal place to build positive reputation capital and, with all accounts public, social media is critical to reputation management and Twitter lends itself especially well to business use . However there’s a right and wrong way to tweet. Mistakes can cost you followers, discourage new customers and create a scandal that could follow the company for months....

As if anyone needed another reason to be on Facebook, the social media giant is moving to undercut LinkedIn and become the leader in professional networking and job recruitment. Recent updates just made job advertising over Facebook easier and companies are starting to take advantage of the vast pool of young talent available via this platform. A professional Facebook page is already a reputation asset for both businesses and individuals, but the potential for recruitment ...

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