Schools Must Invest in Reputation Management to Survive

Posted on 14 June 2017

Parents in the UK take their children’s education very seriously. They know that attending the right school can make all the difference in the world when it comes to career opportunities later in life. The internet now makes it easier than ever to evaluate schools and create a list of the top choices based on a number of different criteria....

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8 Tips for Handling Negative Publicity on the Internet

Posted on 25 April 2017

8 Tips for Handling Negative Publicity on the Internet...

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Tagged reputation, businesses, crisis management

Build the Foundation – Take Control of your Personal Reputation

Posted on 23 March 2017

 Having a solid reputation means filling most or all of the SERP (page one) with positive content. This might sound like a daunting task, but if you start putting one or two hours per week into reputation building activities, you’ll develop a strong presence on the web which will help to ward off reputation damage in the future....

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Online Reputation Management – Diagnose Your Status

Posted on 08 March 2017

 Managing any online reputation starts with diagnosis. You can’t begin to counteract negative results until you know they are there, so it’s important to first run a baseline search on Google. This is the kind of search a future employer or any professional contact will make if they want to find out more about you. About 77 percent of HR personnel are actually required to Google potential employees as part of the hiring process, so a professional result page can make a big ...

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Tagged individual, reputation

Brand Beckham in the Spotlight Again

Posted on 02 March 2017

Will His Reputation Survive the Leaked Emails?...

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Tagged reputation, brand

How important is reputation to businesses within the Middle East?

Posted on 22 November 2016

  78% of senior executives in the Middle East see reputation as extremely important to them. Are you one of them? Your reputation is what people think about you, your company, your services and the impact it can have on everything....

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Tagged reputation, crisis management

A valuable brand reputation can impact an organisations market price

Posted on 12 October 2016

Did you know that reputation can affect the value of a business? Along with other types of Intellectual Property, reputation is one of a number of intangible assets that account for more than 70 percent of a company’s market value. In today’s internet-centred world, where unpleasant comments can go viral quickly, a resilient reputation may be the most important asset a business possesses....

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Tagged reputation, brand

Tips For Reputation And Crisis Management In The Digital World

Posted on 20 September 2016

Maintaining a good reputation has never been more important to companies. With social media sharing and a twenty-four-hour news cycle there’s very little time delay before consumers start reacting to an issue. Misrepresentation can do as much damage as the actual story. Consumers have more choices than ever before, so reputational damage quickly turns into revenue loss and can even start a downward spiral for a company....

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Tagged reputation, brand

5 Cost-free Ways to Build your Brand’s Online Reputation

Posted on 07 September 2016

In the internet age, online marketing has become even more important than other types of publicity. Reputation is the key to this type of marketing, as we know at Reputation Defender. Without a good online reputation, new companies will have a hard time attracting new customers or interesting anyone in their brand. The good news is that internet marketing doesn’t have to cost a fortune. Following are the five easiest ways for new companies to start building an online ...

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Tagged reputation, brand, businesses

How Does Live Streaming Affect You? – Reputation and Privacy Concerns

Posted on 17 August 2016

New live streaming apps make it easier than ever to share videos online. Meerkat and Periscope came out in the spring of 2015, and this year the new Facebook Live app brought access to an even wider audience. It’s now almost as easy to add live feed to your status as it is to insert a still picture....

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Tagged privacy, reputation