Some sectors and markets will always have a negative stigma attached to them and this can be attributed to a number of factors. Unregulated markets such as alternative investments are one example, with cryptocurrency presently being the most prominent. Others (for obvious reasons) would be legal representation, solicitors, debt collection agencies, private car parking enforcement, energy brokers… the list is pretty long....

5 Marketing Missteps – Avoid Mixing Business and Politics...

The energy sector in the UK has faced numerous issues over the last few years and are in the midst of a reputation crisis. As the world moves to switch to low-carbon energy, the details of what this will look like for Britain remain uncertain. Will the UK’s energy security be at risk as it begins to depend more on renewables? What role should nuclear power play in the future energy grid? How serious are the privacy and security risks that come with increased reliance on ...

The Foreign Exchange Market (Forex) is the largest, most liquid market in the world, with as much as $5 billion USD changing hands on some days. Traders have numerous opportunities to make large amounts of money on currency difference, yet there is risk for everyone involved. In comparison to equity markets, Forex has always been considered something of a ‘Wild West’, with few regulations and many stories of scams and misdealing among brokers. Is Forex’s reputation deserved, ...

You’ve decided to invest in professional Online Reputation Management (ORM) for your brand. The next step is choosing the right firm, the one that’s capable of designing a genuine image that appeals to customers and doesn’t rely on paid advertising or overt marketing. There are 8,100 searches for ‘online reputation management’ on Google every month and there are hundreds of companies to choose from. How to you find the one that’s right for you?...

In our socially interactive culture, what other people think of us plays an important role in how successful we are. Career opportunities and promotions come because supervisors see us as competent. Businesses depend on positive customer opinion to sell products and services, and build a loyal clientele. How a person or organisation is seen by others is what defines reputation....

8 Tips for Handling Negative Publicity on the Internet...

In the internet age, online marketing has become even more important than other types of publicity. Reputation is the key to this type of marketing, as we know at Reputation Defender. Without a good online reputation, new companies will have a hard time attracting new customers or interesting anyone in their brand. The good news is that internet marketing doesn’t have to cost a fortune. Following are the five easiest ways for new companies to start building an online ...