If you pulled up a lot of irrelevant results on the search in the last post, it’s probably because you need to put more work into your social profiles. A business brand has to optimise the company’s official site so it will rank high on the brand-name SERP. The same is true of your personal brand.
At ReputationDefender, we recommend that all our clients create professional social media profiles which will give employers more information about their education and career. If you interact with friends a lot on Facebook or other social sites, it’s worth creating two profiles, one with your professional name and one with a pseudonym or nickname that your friends know but a work contact wouldn’t. Keep posts on your official profile limited to career-relevant material.
Optimise Your Profiles
These are the most important profiles for personal SEO.
- Google+ - While this might not be your most active profile, it’s one you know Google will index. The page-title on the SERP will be your name, so make sure it’s exactly the same as the one you put on your CV. Use a professional profile picture that is recognisable even in a thumbnail size. The meta-description below the title will combine four fields that you enter when you sign up for the account: tagline, occupation, employment and introduction.
- LinkedIn – LinkedIn is the social site that’s most used for professional purposes, so your profile here is going to count. Fill in Location, Positon and Company to make sure they appear in the Google snippet. Customise the URL using your name and title if appropriate and make sure to set the profile to public so it will be easy for employers to find.
- Facebook – You probably don’t think of Facebook as a professional account, but it’s one of the profiles that’s easiest to rank with Google. Any posts that aren’t set to ‘Friends Only’ will be visible to an employer and shares from other friends may increase the audience, so it’s important to think about what you’re posting and who can see it. As mentioned earlier, separate profiles can be an advantage. Tag the professional profile with your job title and include a bio about your career.
- Twitter – Like Facebook, Twitter is used widely for a variety of purposes, both personal and professional. Twitter accounts are entirely public, so again it’s important to think before you post. A professional Twitter profile with your full name and a brief intro about your career will help an employer find you online.
Widen Your Audience
These are the four largest social sites. However, there are numerous others that may be important to your career. Build as many profiles as you can keep active on a regular basis. If you have one that you don’t update regularly, include a link that directs researchers to a more current page.
Once you’ve created a number of professional profiles and succeeded in ranking them on the SERP, you’re off to a good start.