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According to the 2018 Reputation Dividend Report, corporate reputation accounts for £1,062 billion of the total market capitalisation for Britain’s 350 largest companies. The annual report, which analyses the relationship between corporate reputation and shareholder value, showed that reputation value for the FTSE 350 index rose by 8 percentage points in 2017, with the increase sharply concentrated in the top one hundred companies....

Facebook plays an important role in our modern, internet-centred society. For many, it’s a professional networking tool; others use it to stay in touch with long distance friends. Most of us have come to accept that the information we post on Facebook is essentially public, or at least at risk of becoming public. We understand that Facebook keeps an extensive record of our activity and builds a personal profile around this information. However, the current case involving ...

There are a number of reasons why people would like to disappear online, with some of the most common being: the threat of identity theft, blackmail or extortion; defamation of character; unsolicited selling and marketing; people using awareness of your personal activity and movements to act against you; cyberstalking and bullying; and threats to family and personal security....

Six years in the making, the EU General Data Protection Regulation (GDPR) is set to take effect on 25th May 2018. It will replace the EU’s 1995 Data Protection Directive and begin a new chapter in internet related privacy and reputation management. Since the GDPR was passed in 2016, the following two year transition period has allowed companies time to update their policies and prepare for compliance....

If you’ve worked with Google AdWords or any other type of PPC, you may already be familiar with negative keywords. When customers type in a search term, some specific word combinations indicate they are interested in your product, while others suggest they’re looking for something quite different. A negative keyword list will allow a business to exclude certain search terms from an AdWords campaign so as to avoid wasting money by showing the ad to people who aren’t ...

If you own a business, no doubt you also have company social media accounts on Facebook, Twitter and other major sites. A strong social media presence isn’t optional these days. Customers will be looking up your business online, and once they’ve visited the website you’ll need a way to pull them in and interest them in learning more about the company. A Facebook or Twitter profile allows you to interact regularly with customers and share news, promotions and special offers. ...

Twenty years ago, if you wanted to look up a person or a company, the chances are you’d turn to the yellow pages. To find out more about a job applicant, employers talked to friends and colleagues or contacted personal references. Not so today. The first place anyone goes for information is the internet, and there is a lot of it out there. A study from mobileinsurance.com found that the average person spends 90 minutes a day on their mobile phone, the equivalent of about 23 ...

Your worst nightmare has come true. A security breach is compromising customer data; your company’s name is about to be in the news, and not for the reason’s you want. What’s the real damage, you wonder, going forward? What’s the ultimate cost in terms of sales-loss, dipping stocks and long-term damage to your brand’s reputation?...

Is Corporate Social Responsibility (CSR) really good for a company’s reputation, or is it a gimmick, a publicity stunt that can backfire and cause more harm than good? The debate continues, and with new EU requirements coming into play in 2018, the rules are about to change. Directive 2014/95/EU will require companies with more than 500 employees to publicly disclose information on various social and environmental programs. This increased transparency will make it easier for ...