Author: Tony McChrystal

Recent Posts

How A Positive Online Reputation Can Drive Social Selling Results

Posted on 24 October 2018

Social selling is the newest form of marketing carried out via social media. In contrast to older techniques such as cold calling or mass emails, social selling allows sales executives to target potential customers based on their needs and interests. Using various internet platforms, brand representatives can tailor their message to build meaningful relationships with each and every potential customer. This type of client centred marketing is known as inbound sales....

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Tagged social media

Crisis Communication – 8 Ways to Make the Situation Worse

Posted on 28 September 2018

Your company has just made the news and not in the way you want. A customer’s complaint on social media has gathered so much attention it’s ranking at the top of your search results. There’s been an internet outage or a systems breakdown. Facebook is filled with clamouring customers demanding to know what’s going on. A data breach has just become public and every client who’s ever turned over financial information to you wants to know if it’s safe....

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Tagged crisis management

Crisis Management – Make Social Media Your Friend Not Your Enemy

Posted on 14 September 2018

Having a strong social media presence is a must for every business today. Customers expect to find you online and if they can’t they’ll likely question the company’s legitimacy and look elsewhere. An optimised, well-ranking website is the first step, of course, but beyond that businesses need a platform where they can communicate with customers, share information about new products and sales, and answer questions. Social media profiles like Facebook and Twitter are an ideal ...

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Tagged social media

Fake News – The Latest Threat to Online Reputation

Posted on 10 September 2018

Fake news isn’t new. The deliberate spread of misinformation goes back thousands of years, with examples throughout ancient and modern history. In Roman times, it’s believed that emperor Mark Anthony committed suicide as a result of a misinformation campaign....

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Tagged reputation

What is Revenge Porn? – The Epidemic of Image Based Sexual Abuse

Posted on 12 July 2018

In the 1980s, Hustler Magazine inaugurated a monthly feature inviting readers to, so to speak, create their own porn. Subscribers were encouraged to submit sexual photos of women they knew, often with personal information such as name, hobbies and interests attached, to be published in the magazine’s ‘Beaver Hunt’ section. The resulting collection included some unauthorised images submitted with forged or fake consent forms, and the magazine quickly faced law suits from ...

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Tagged revenge

Online Reputation Management and the Emotional Purchase

Posted on 06 July 2018

Some sectors and markets will always have a negative stigma attached to them and this can be attributed to a number of factors.  Unregulated markets such as alternative investments are one example, with cryptocurrency presently being the most prominent. Others (for obvious reasons) would be legal representation, solicitors, debt collection agencies, private car parking enforcement, energy brokers… the list is pretty long.  ...

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Tagged reputation, brand, businesses

Are You Putting Your Own Privacy At Risk on Social Media?

Posted on 28 June 2018

It’s that time of year again when the whole of Britain seems to pack up and jet off on holiday, leaving behind the gloomy weather and a sea of jealous friends and work colleagues.  Another trend of recent years is to take the customary airport picture, which is normally accompanied by an alcoholic drink or two....

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Tagged privacy, social media

How to Talk to Your Kids About Online Safety

Posted on 18 June 2018

Today’s kids grow up online. Even before they’re allowed to use a computer, they’ll be looking over your shoulder as you check social media on your mobile phone. Once they’re handed the controls, it’s not long before they are perfectly comfortable browsing and interacting with their friends online. Sharing personal information over the internet seems normal to 21st century kids, and it’s hard for them to realise that what they post now can come back to haunt them later when ...

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Three Recent Examples of Reputation Damage Caused by a Lack of Due Diligence

Posted on 18 June 2018

It seems like not a week goes by without a another news story surfacing about a high profile individual whose past misuse of social media has come back to haunt them. Recent examples of this include English football coach Phil Neville, resigned Office for Students board member Toby Young, and vlogger and recently evicted I’m a Celebrity contestant Jack Maynard. There have been countless others in recent memory, but the ones mentioned above in particular have faced some ...

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Tagged social media

Internet Cookies: What They Are and How to Delete Them

Posted on 13 June 2018


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