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Reputation is fragile. A single misstep, even just a badly handled customer complaint, can bring the most carefully built reputation crashing down. Many big name brands have found themselves trapped in a bad publicity vortex after a negative story was captured by the popular imagination and went viral. Smaller businesses may be less likely to find their mistakes on the national news, but they can be just as vulnerable with less resources to combat the situation and less ...

EA Games (Electronic Arts) has made headlines this week for all the wrong reasons. The company's new video game Battlefront II is being harshly criticised for its use of artificial 'paywalls' that will require gamers to fork over additional cash for features that would otherwise take countless hours to unlock....

Amadeus - Spanish IT Provider for the tourism and travel industry - is currently hitting headlines around the world....

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Bet365, which proclaims itself as 'one of the world's leading online gambling companies', made headlines earlier this month when it refused to pay out a £1 million winning bet....

American image hosting website Photobucket made headlines earlier this week and found itself amidst a crisis when it was revealed that thousands of images embedded by its users on third-party websites had been removed....

If you thought that reputation management was just for companies, perhaps you should think again. Google searches cover more than one billion names on a daily basis and these are more than just vanity or celebrity searches. In fact, over 77 percent of companies require HR personnel to run an online search on all potential employees before calling them in for an interview. Have you applied for a job recently? If so, your name probably figured amongst those one billion ...