Your worst nightmare has come true. A security breach is compromising customer data; your company’s name is about to be in the news, and not for the reason’s you want. What’s the real damage, you wonder, going forward? What’s the ultimate cost in terms of sales-loss, dipping stocks and long-term damage to your brand’s reputation?...

Is Corporate Social Responsibility (CSR) really good for a company’s reputation, or is it a gimmick, a publicity stunt that can backfire and cause more harm than good? The debate continues, and with new EU requirements coming into play in 2018, the rules are about to change. Directive 2014/95/EU will require companies with more than 500 employees to publicly disclose information on various social and environmental programs. This increased transparency will make it easier for ...

Online reputation management (ORM) is more important than ever in 2018. Damaging online content can make it difficult to build a career or qualify for an important position. HR recruiters in almost every field routinely Google job applicants as part of the interview process, and 75 percent say they’ve dismissed a candidate based on what they find. Even a simple lack of presence online can make an employer question whether your CV is accurate....