Numerous studies continue to highlight just how important corporate reputation has become. A positive reputation doesn’t just help a company attract customers; it is an integral part of building a successful and competent team of employees. According to a 2015 study from Corporate Reputation Magazine, 67 percent of men and 86 percent of women would rather remain unemployed than accept a job working for a badly reputed company. Meanwhile, 92 percent of the people surveyed ...

Slowly but surely, voice is becoming the new way to search. Apps like Apple’s Siri and Microsoft’s Cortana are no longer a novelty. As voice technology has improved in accuracy and versatility (word error rates are now as low as 8 percent), more people rely on digital personal assistants and the number of audio searches continues to rise. According to Google, 20 percent of all searches now take place via voice, while some estimates show that this number will have grown to 50 ...

Reputation is fragile. A single misstep, even just a badly handled customer complaint, can bring the most carefully built reputation crashing down. Many big name brands have found themselves trapped in a bad publicity vortex after a negative story was captured by the popular imagination and went viral. Smaller businesses may be less likely to find their mistakes on the national news, but they can be just as vulnerable with less resources to combat the situation and less ...