The Right to Be Forgotten (RTBF) has existed in Europe since 2014 when it was first defined by the Court of Justice of the European Union (CJEU). It applies to residents of the twenty-eight EU member countries, as well as Switzerland, Iceland, Lichtenstein and Norway. Anyone located in one of these countries can make a request to be forgotten or authorise a third party to do so. The vast majority of requests are made concerning ‘private personal information’ (95.6 percent ...

From the client perspective, removing negative content is the ideal solution, but this is only applicable in specific situations. There are essentially two ways of removing content from the internet. The first is to contact the person or organisation hosting the content and ask that it be removed or updated. The second is to work with Google to get it deindexed. In this case, the content would still be accessible to someone with the link, but it would not appear on a search ...

Search Engine Optimisation (SEO) is often confused with Online Reputation Management (ORM), but the two are not the same. Most SEO campaigns are focused on ranking a company’s official site for an industry related keyword in order to draw in customers running a general search....

EA Games (Electronic Arts) has made headlines this week for all the wrong reasons. The company's new video game Battlefront II is being harshly criticised for its use of artificial 'paywalls' that will require gamers to fork over additional cash for features that would otherwise take countless hours to unlock....

The cost of reputation management is directly correlated to the time and resources needed to complete the process. Like time estimates, cost estimates are individualised assessments based on the type of campaign being planned, the strength and longevity of the negative material to be counteracted, the competitiveness of the keyword, the client’s existing web presence and other factors. ReputationDefender spends considerable capital creating a technological framework specific ...

This is one of the first questions any business or individual asks when deciding to manage their reputation. Unfortunately, there isn’t a straightforward answer. ORM and Reputation management specialists combine multiple techniques to promote content, attract organic traffic, and push negative results off the first page of a search. Many different factors come into play during this process and can affect the timeframe for results....