Amadeus - Spanish IT Provider for the tourism and travel industry - is currently hitting headlines around the world....

In the early days of the internet, Black Hat SEO techniques like link farming and keyword stuffing were common, but today Google’s algorithms discourage these manipulative practices and penalise sites that use them. Positive white hat SEO that increases ranking slowly through organic traffic and genuine links has become the norm. However, as it’s grown less and less profitable, or possible, to trick Google’s algorithms into ranking a substandard site, a new type of black hat ...

Nowhere is reputation more important than in financial services. Customers commit large amounts of money with the expectation that advisors will make competent, ethical decisions about their finances. Serious clients aren’t likely to choose a firm without doing considerable research and once they find negative content online it will quickly undo any positive recommendations they might have received previously. Research has shown that just one negative article can cost a ...

The High Street used to be the centre of every British town, a busy thoroughfare lined with unique retail shops, each drawing its own personal clientele. However, figures from 2016 show this is changing quickly. Local shopkeepers are shutting their doors at an alarming rate and the empty window fronts are being taken over by coffee shops, barbers and the latest trend, vaping shops....

We’ve known for some time that a company’s reputation is closely linked to its CEO. According to a Weber Shankwick study, 81 percent of executives believe that ‘external CEO engagement’ is an important part of building a strong reputation, while CEO reputation accounts for almost half of the company’s market value. A well reputed CEO is a face that customers and employees can recognise and trust....

Solicitors Struggle to Maintain a Positive Reputation A recent survey from the Legal Services Consumer Panel revealed that trust in lawyers is falling. In 2016, only 42 percent of the general public said they could count on lawyers to tell the truth, down 5 percent from the 2015 survey. Among other professions, UK citizens rated doctors and teachers much higher, (80 percent and 69 percent respectively), but accountants also had a poor reputation....

Google Autocomplete is the internet equivalent of the crystal ball, attempting to predict what you will search before you’ve even typed the words. It can correct misspellings and save time, but it can also mislead us when we accidently hit enter for a search we never intended to make. Alternatively, it may simply offer an amusing reference to the latest trending topic on the internet....