These days almost every company has a Twitter account. Social media is an ideal place to build positive reputation capital and, with all accounts public, social media is critical to reputation management and Twitter lends itself especially well to business use . However there’s a right and wrong way to tweet. Mistakes can cost you followers, discourage new customers and create a scandal that could follow the company for months....

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Social media is a great way for athletes to share information with their followers and supporters, keeping them up to date with professional milestones as well as allowing them to engage one-to-one. However, with this level of intimacy comes a degree of risk. At times social media can be misused, and with such large audiences, mistakes aren’t easily rectified. It is important that athletes are aware of their responsibilities and how to respond to negative situations should ...

Franchise businesses face a unique challenge when it comes to reputation management. Today, almost everyone is on the internet. This is where potential customers learn about your business and decide whether they want to buy from you or not. This is also where satisfied - or not so satisfied - customers come to tell others about their experience....

Contributing to social media discussions by posting and commenting is something that considerable care should be taken over and in no demographic is this more apparent and applicable than teenagers/young adults. The significance and impact of a throwaway comment/retweet/picture on a Twitter feed or Facebook page should not be underestimated. Social media has changed the way we communicate; private conversations can become public and public conversations can become viral....

The World Economic Forum has conducted studies into public trust in large companies, with the results increasingly showing a decline in trust on a global scale. This means that the building of a favourable reputation is a vital goal for corporations. There are several strategies companies can use to achieve this goal, one of which is the engagement of employees. Employees help to actively shape the reputation of a company both through shareholder and customer perceptions. ...

With the internet spreading information faster than ever, companies are exposed to a growing number of reputation threats. In the fight to maintain a positive online profile, preparation is everything. It’s important to know what the issues are and be ready to deal with them before there is a problem. Timely action can diminish the impact when issues do occur....