More often than not, negative publicity is followed by a down turn, whether that be in revenue or business relationships....

The Timeline and the Inevitable...

Building a business is complicated enough that it’s tempting to overlook reputation management, or at least leave it until things are up and running. This is a mistake. Today’s entrepreneurs need to take their online profile seriously from the start. It doesn’t take long for a new company to attract unflattering comments on the internet and a single negative result ranking on page one of a Google search can cost the business as much as 22 percent of its revenue....

High-profile individuals such as celebrities or company CEOs have to be even more careful about their reputation online than private individuals. Status comes with risk; hackers and other online criminals have more to gain by exposing your secrets and they will put more time into targeting your accounts. Negative stories about well-known individuals attract interest and if enough people click on the headline it can start to rank on a Google search, regardless of whether it’s ...

Bet365, which proclaims itself as 'one of the world's leading online gambling companies', made headlines earlier this month when it refused to pay out a £1 million winning bet....

Reputation risk is especially high in the charity sector where many organisations depend almost entirely on voluntary donations from the public. Allegations of fund misuse have always been a concern, but the problem of online security regarding donors’ personal data adds to the number of reputation damaging incidents that occur on a regular basis. These highly publicised stories are detrimental to the charity concerned and they contribute to a general loss of confidence in ...

American image hosting website Photobucket made headlines earlier this week and found itself amidst a crisis when it was revealed that thousands of images embedded by its users on third-party websites had been removed....

Reputation management is just as important for individuals as for companies. As a private individual, you have a personal reputation based on how your friends and family see you, but what about strangers? When you apply for a job or make a new business contact people will judge you based on what they find online and they’ll begin to form an opinion before they even meet you....

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5 Marketing Missteps – Avoid Mixing Business and Politics...

The energy sector in the UK has faced numerous issues over the last few years and are in the midst of a reputation crisis. As the world moves to switch to low-carbon energy, the details of what this will look like for Britain remain uncertain. Will the UK’s energy security be at risk as it begins to depend more on renewables? What role should nuclear power play in the future energy grid? How serious are the privacy and security risks that come with increased reliance on ...