Uber has faced countless reputation management issues since it was founded in 2009, from customer service failures, to strategic price hikes, to driver pay and failure to fulfil the legal requirements for operation in some countries. In the last year alone, a video surfaced showing Uber’s CEO berating a driver and a former female engineer has charged the company with systemic sexism and harassment over her year-long employment. At the same time, Uber is still trying to field ...

Going Viral for the Wrong Reasons: Why Internet Memes Threaten Companies’ Reputations...

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Today, most people know online reputation is important, but they may only have a vague idea how to go about improving it. Online Reputation Management (ORM) is a non-specific term for any initiative that creates better internet publicity, but what do reputation managers actually do? Different ORM companies offer different services; which are the most important? Do businesses retain control over how the brand is presented?...

Don’t Let this Happen to Your Brand...

Parents in the UK take their children’s education very seriously. They know that attending the right school can make all the difference in the world when it comes to career opportunities later in life. The internet now makes it easier than ever to evaluate schools and create a list of the top choices based on a number of different criteria....

The Foreign Exchange Market (Forex) is the largest, most liquid market in the world, with as much as $5 billion USD changing hands on some days. Traders have numerous opportunities to make large amounts of money on currency difference, yet there is risk for everyone involved. In comparison to equity markets, Forex has always been considered something of a ‘Wild West’, with few regulations and many stories of scams and misdealing among brokers. Is Forex’s reputation deserved, ...

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Corporate reputation is a loosely defined concept, but one that plays an important role in determining a company’s overall worth. While online reputation exists on the internet, and brand reputation relates to a specific line of products, corporate reputation includes every aspect of how a company is perceived. A Burson-Marsteller survey conducted in the US found that 95 percent of CEOs believed a positive corporate reputation was vital to achieving their objectives. ...