Every company recives some unflattering reviews or general negative news posted online. It’s almost impossible to please every customer every time and unfortunately, it’s often the dissatisfied ones that take to the internet. However, businesses that take this to mean they don’t need to worry about negative publicity are making a mistake....
You’ve decided to invest in professional Online Reputation Management (ORM) for your brand. The next step is choosing the right firm, the one that’s capable of designing a genuine image that appeals to customers and doesn’t rely on paid advertising or overt marketing. There are 8,100 searches for ‘online reputation management’ on Google every month and there are hundreds of companies to choose from. How to you find the one that’s right for you?...
Tagged businesses
As if anyone needed another reason to be on Facebook, the social media giant is moving to undercut LinkedIn and become the leader in professional networking and job recruitment. Recent updates just made job advertising over Facebook easier and companies are starting to take advantage of the vast pool of young talent available via this platform. A professional Facebook page is already a reputation asset for both businesses and individuals, but the potential for recruitment ...
Tagged social media
In our socially interactive culture, what other people think of us plays an important role in how successful we are. Career opportunities and promotions come because supervisors see us as competent. Businesses depend on positive customer opinion to sell products and services, and build a loyal clientele. How a person or organisation is seen by others is what defines reputation....
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CEO Reputation – How much Does it Affect Brand Performance?...
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Stay Safe Online with These 10 Quick Privacy Tips...
At ReputationDefender, we manage online reputation for both companies and individuals. There are some key differences between a business brand and a personal brand, yet both need to be carefully defined and protected. Company brands that begin with a logo and end with a list of products, ignoring what customers actually think, are flat and unappealing. Customers will be more drawn to an organisation they can get to know personally, with a coherent sense of purpose and a ...
