If your original Google search turned up a lot of negative results and you find yourself in crisis, it will make building a professional profile quite hard. Unfortunately, it doesn’t matter whether a compromising story is true or not. If it attracts a lot of attention, it will rank higher than your content and it will take a lot of work to change that....

We are all vulnerable to an online attack on our reputations; these attacks may present themselves in different forms but the more exposure we get, the greater the chance it may happen. A person with nothing to lose is not a typical target; more often than not the people who are being targeted are successful professionals whose reputations are a valuable asset. Frequently we are asked to consult at the point of crisis and over the years we have had countless conversations ...

The latest ‘right to be forgotten’ case focuses on an Italian businessman, Salvatore Manni. Manni’s former company filed for bankruptcy in 1992. The company was dissolved in 2005, but the liquidation remains on record at the Lecce Chamber of Commerce. Manni has since gone on to head a new business that constructs and sells tourist properties, but he alleges his lack of success is tied to the prior record, which is easy for buyers to access....

Having a solid reputation means filling most or all of the SERP (page one) with positive content. This might sound like a daunting task, but if you start putting one or two hours per week into reputation building activities, you’ll develop a strong presence on the web which will help to ward off reputation damage in the future....

If you pulled up a lot of irrelevant results on the search in the last post, it’s probably because you need to put more work into your social profiles. A business brand has to optimise the company’s official site so it will rank high on the brand-name SERP. The same is true of your personal brand....

What People Think of You Has Always Mattered...

Almost no one would apply for a job without updating their CV, yet research shows many workers - especially those in the tech sector - don’t put the same kind of care into their online profile. No matter how professional and informative your CV is, in today’s internet connected world it’s unlikely an employer will stop there. He or she will want to conduct their own online research to determine if you really are who you claim to be....

Managing any online reputation starts with diagnosis. You can’t begin to counteract negative results until you know they are there, so it’s important to first run a baseline search on Google. This is the kind of search a future employer or any professional contact will make if they want to find out more about you. About 77 percent of HR personnel are actually required to Google potential employees as part of the hiring process, so a professional result page can make a big ...

Will His Reputation Survive the Leaked Emails?...