Christmas is an excellent time to build your brand’s reputation through an online marketing campaign. Christmas specials are a popular way to spread holiday cheer and ensure people make your company one of their shopping destinations. If the brand doesn’t operate in direct sales, a Christmas charity event or prize give-away can work the same way by generating online buzz that gets people talking. The Christmas spirit allows for greater interaction with clients and generates ...

It’s that time of year again. The weather has begun to turn cold, the first snowflakes have fallen and planning is underway for the company Christmas party. Anticipation is high amongst employees looking forward to a few weeks off, but for employers, the Christmas spirit can be more of a nuisance than anything else. With the internet acting as a megaphone, that yearly holiday bash can quickly turn from a harmless way to blow off steam into a reputational nightmare....

More and more parents are posting baby pictures to Facebook. A recent study found that one third of newborns appear on the internet within their first 24 hours, while 90 percent of two year olds have an online presence. UK parents post on average about 200 baby and toddler photos per year, so these children are featured in close to 1,000 images by the time they turn five....

Don’t let holiday festivities damage your online reputation. The company Christmas party is a fun time to let go and relax with colleagues, but remember you’re still on the job and many people will be evaluating your behavior. Morning after embarrassment for things you’ve done in person may be fleeting, but once there’s online evidence it will be almost impossible to erase from the internet and fall-out may follow you to your next job and beyond. Compromising video or images ...

Why You Should Avoid Location Tagging this Christmas...