Online Reputation Management and the Emotional Purchase

Posted on 06 July 2018

Some sectors and markets will always have a negative stigma attached to them and this can be attributed to a number of factors.  Unregulated markets such as alternative investments are one example, with cryptocurrency presently being the most prominent. Others (for obvious reasons) would be legal representation, solicitors, debt collection agencies, private car parking enforcement, energy brokers… the list is pretty long.  ...

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Tagged reputation, brand, businesses

8 Ways to Successfully Damage Your Reputation

Posted on 12 December 2017

Reputation is fragile. A single misstep, even just a badly handled customer complaint, can bring the most carefully built reputation crashing down. Many big name brands have found themselves trapped in a bad publicity vortex after a negative story was captured by the popular imagination and went viral. Smaller businesses may be less likely to find their mistakes on the national news, but they can be just as vulnerable with less resources to combat the situation and less ...

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Tagged reputation

FAQ - ORM HOW LONG DOES IT TAKE?

Posted on 09 November 2017

This is one of the first questions any business or individual asks when deciding to manage their reputation. Unfortunately, there isn’t a straightforward answer. ORM  and Reputation management specialists combine multiple techniques to promote content, attract organic traffic, and push negative results off the first page of a search. Many different factors come into play during this process and can affect the timeframe for results....

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Tagged reputation

Amadeus Altea Check-In Software Crashes Around the World

Posted on 29 September 2017

Amadeus - Spanish IT Provider for the tourism and travel industry - is currently hitting headlines around the world....

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Tagged reputation

easyJet Understands the Difficulty of Online Reputation Management

Posted on 18 August 2017

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Tagged reputation

Online Reputation Management: A Short Guide for Entrepreneurs

Posted on 24 July 2017

Building a business is complicated enough that it’s tempting to overlook reputation management, or at least leave it until things are up and running. This is a mistake. Today’s entrepreneurs need to take their online profile seriously from the start. It doesn’t take long for a new company to attract unflattering comments on the internet and a single negative result ranking on page one of a Google search can cost the business as much as 22 percent of its revenue....

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Tagged reputation

Bet365 Takes A Gamble With Its Reputation

Posted on 18 July 2017

Bet365, which proclaims itself as 'one of the world's leading online gambling companies', made headlines earlier this month when it refused to pay out a £1 million winning bet....

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Tagged reputation

Destroying Your Online Reputation Is Easier Than You Think

Posted on 07 July 2017

American image hosting website Photobucket made headlines earlier this week and found itself amidst a crisis when it was revealed that thousands of images embedded by its users on third-party websites had been removed....

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Tagged reputation

Uber: A Unique Reputation Management Case

Posted on 30 June 2017

Uber has faced countless reputation management  issues since it was founded in 2009, from customer service failures, to strategic price hikes, to driver pay and failure to fulfil the legal requirements for operation in some countries. In the last year alone, a video surfaced showing Uber’s CEO berating a driver and a former female engineer has charged the company with systemic sexism and harassment over her year-long employment. At the same time, Uber is still trying to ...

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Tagged reputation, brand, crisis management

Schools Must Invest in Reputation Management to Survive

Posted on 14 June 2017

Parents in the UK take their children’s education very seriously. They know that attending the right school can make all the difference in the world when it comes to career opportunities later in life. The internet now makes it easier than ever to evaluate schools and create a list of the top choices based on a number of different criteria....

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Tagged reputation