Uber: A Unique Reputation Management Case

Posted on 30 June 2017

Uber has faced countless reputation management  issues since it was founded in 2009, from customer service failures, to strategic price hikes, to driver pay and failure to fulfil the legal requirements for operation in some countries. In the last year alone, a video surfaced showing Uber’s CEO berating a driver and a former female engineer has charged the company with systemic sexism and harassment over her year-long employment. At the same time, Uber is still trying to ...

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Tagged reputation, brand, crisis management

8 Tips for Handling Negative Publicity on the Internet

Posted on 25 April 2017

8 Tips for Handling Negative Publicity on the Internet...

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Tagged reputation, businesses, crisis management

What happens in a Crisis? – Counteract Negative Results

Posted on 30 March 2017

 If your original Google search turned up a lot of negative results and you find yourself in crisis, it will make building a professional profile quite hard. Unfortunately, it doesn’t matter whether a compromising story is true or not. If it attracts a lot of attention, it will rank higher than your content and it will take a lot of work to change that....

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Tagged crisis management

How important is reputation to businesses within the Middle East?

Posted on 22 November 2016

  78% of senior executives in the Middle East see reputation as extremely important to them. Are you one of them? Your reputation is what people think about you, your company, your services and the impact it can have on everything....

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Tagged reputation, crisis management