Minimise Reputation Risk; Avoid Mixing Business and Politics

Posted on 03 July 2017

5 Marketing Missteps – Avoid Mixing Business and Politics...

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Tagged businesses

Reputation Crisis in the Energy Sector

Posted on 03 July 2017

The energy sector in the UK has faced numerous issues over the last few years and are in the midst of a reputation crisis. As the world moves to switch to low-carbon energy, the details of what this will look like for Britain remain uncertain. Will the UK’s energy security be at risk as it begins to depend more on renewables? What role should nuclear power play in the future energy grid? How serious are the privacy and security risks that come with increased reliance on ...

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Tagged businesses

Forex Trading: A Sector in Desperate Need of a Reputation Makeover

Posted on 12 June 2017

The Foreign Exchange Market (Forex) is the largest, most liquid market in the world, with as much as $5 billion USD changing hands on some days. Traders have numerous opportunities to make large amounts of money on currency difference, yet there is risk for everyone involved. In comparison to equity markets, Forex has always been considered something of a ‘Wild West’, with few regulations and many stories of scams and misdealing among brokers. Is Forex’s reputation deserved, ...

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Tagged businesses

Choosing an Online Reputation Management Company? – Follow our 6 Tips

Posted on 29 May 2017

You’ve decided to invest in professional Online Reputation Management (ORM) for your brand. The next step is choosing the right firm, the one that’s capable of designing a genuine image that appeals to customers and doesn’t rely on paid advertising or overt marketing. There are 8,100 searches for ‘online reputation management’ on Google every month and there are hundreds of companies to choose from. How to you find the one that’s right for you?...

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Tagged businesses

Building A Positive Image: The 7 Pillars of Reputation Management

Posted on 17 May 2017

In our socially interactive culture, what other people think of us plays an important role in how successful we are. Career opportunities and promotions come because supervisors see us as competent. Businesses depend on  positive customer opinion to sell products and services, and build a loyal clientele. How a person or organisation is seen by others is what defines reputation.    ...

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Tagged businesses

8 Tips for Handling Negative Publicity on the Internet

Posted on 25 April 2017

8 Tips for Handling Negative Publicity on the Internet...

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Tagged reputation, businesses, crisis management

5 Cost-free Ways to Build your Brand’s Online Reputation

Posted on 07 September 2016

In the internet age, online marketing has become even more important than other types of publicity. Reputation is the key to this type of marketing, as we know at Reputation Defender. Without a good online reputation, new companies will have a hard time attracting new customers or interesting anyone in their brand. The good news is that internet marketing doesn’t have to cost a fortune. Following are the five easiest ways for new companies to start building an online ...

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Tagged reputation, brand, businesses