Online Reputation Management and the Emotional Purchase

Posted on 06 July 2018

Some sectors and markets will always have a negative stigma attached to them and this can be attributed to a number of factors.  Unregulated markets such as alternative investments are one example, with cryptocurrency presently being the most prominent. Others (for obvious reasons) would be legal representation, solicitors, debt collection agencies, private car parking enforcement, energy brokers… the list is pretty long.  ...

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Tagged reputation, brand, businesses

How Reputation Impacts Hollywood 

Posted on 14 February 2018

Movie reviews are used by consumers to decide if a movie is worth paying to see; but what effect do they really have on monetary box-office success and the spending habits of modern filmgoers? Does online word-of-mouth – whether professional or casual – truly affect someone’s decision to purchase a movie ticket?...

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Tagged brand

Reputation Management for Franchises Owners

Posted on 14 August 2017

Franchise businesses face a unique challenge when it comes to reputation management. Today, almost everyone is on the internet. This is where potential customers learn about your business and decide whether they want to buy from you or not. This is also where satisfied - or not so satisfied - customers come to tell others about their experience....

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Tagged brand

Reputation Management. Protect Against Reputation Vulnerabilities

Posted on 03 August 2017

With the internet spreading information faster than ever, companies are exposed to a growing number of reputation threats. In the fight to maintain a positive online profile, preparation is everything. It’s important to know what the issues are and be ready to deal with them before there is a problem. Timely action can diminish the impact when issues do occur....

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Tagged brand

Why Reputation Management Matters in the Charity Sector

Posted on 12 July 2017

 Reputation risk is especially high in the charity sector where many organisations depend almost entirely on voluntary donations from the public. Allegations of fund misuse have always been a concern, but the problem of online security regarding donors’ personal data adds to the number of reputation damaging incidents that occur on a regular basis. These highly publicised stories are detrimental to the charity concerned and they contribute to a general loss of confidence in ...

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Tagged brand

Uber: A Unique Reputation Management Case

Posted on 30 June 2017

Uber has faced countless reputation management  issues since it was founded in 2009, from customer service failures, to strategic price hikes, to driver pay and failure to fulfil the legal requirements for operation in some countries. In the last year alone, a video surfaced showing Uber’s CEO berating a driver and a former female engineer has charged the company with systemic sexism and harassment over her year-long employment. At the same time, Uber is still trying to ...

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Tagged reputation, brand, crisis management

Why Internet Memes Threaten Companies Reputations

Posted on 26 June 2017

Going Viral for the Wrong Reasons: Why Internet Memes Threaten Companies’ Reputations...

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Tagged brand

Managing Your Schools Reputation

Posted on 22 June 2017

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Tagged brand

8 Online Reputation Management Services that Can Help

Posted on 21 June 2017

Today, most people know online reputation is important, but they may only have a vague idea how to go about improving it. Online Reputation Management (ORM) is a non-specific term for any initiative that creates better internet publicity, but what do reputation managers actually do? Different ORM companies offer different services; which are the most important? Do businesses retain control over how the brand is presented?...

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Tagged brand

Reputation Damage: Lessons from the United Airlines Fiasco.

Posted on 20 June 2017

Don’t Let this Happen to Your Brand...

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Tagged brand