A valuable brand reputation can impact an organisations market price

Posted on 12 October 2016

Did you know that reputation can affect the value of a business? Along with other types of Intellectual Property, reputation is one of a number of intangible assets that account for more than 70 percent of a company’s market value. In today’s internet-centred world, where unpleasant comments can go viral quickly, a resilient reputation may be the most important asset a business possesses....

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Tagged reputation, brand

Tips For Reputation And Crisis Management In The Digital World

Posted on 20 September 2016

Maintaining a good reputation has never been more important to companies. With social media sharing and a twenty-four-hour news cycle there’s very little time delay before consumers start reacting to an issue. Misrepresentation can do as much damage as the actual story. Consumers have more choices than ever before, so reputational damage quickly turns into revenue loss and can even start a downward spiral for a company....

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Tagged reputation, brand

5 Cost-free Ways to Build your Brand’s Online Reputation

Posted on 07 September 2016

In the internet age, online marketing has become even more important than other types of publicity. Reputation is the key to this type of marketing, as we know at Reputation Defender. Without a good online reputation, new companies will have a hard time attracting new customers or interesting anyone in their brand. The good news is that internet marketing doesn’t have to cost a fortune. Following are the five easiest ways for new companies to start building an online ...

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Tagged reputation, brand, businesses