Reputation Management for the Future – Are You Ready for Voice?

Posted on 19 December 2017

Slowly but surely, voice is becoming the new way to search. Apps like Apple’s Siri and Microsoft’s Cortana are no longer a novelty. As voice technology has improved in accuracy and versatility (word error rates are now as low as 8 percent), more people rely on digital personal assistants and the number of audio searches continues to rise. According to Google, 20 percent of all searches now take place via voice, while some estimates show that this number will have grown to 50 ...

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8 Ways to Successfully Damage Your Reputation

Posted on 12 December 2017

Reputation is fragile. A single misstep, even just a badly handled customer complaint, can bring the most carefully built reputation crashing down. Many big name brands have found themselves trapped in a bad publicity vortex after a negative story was captured by the popular imagination and went viral. Smaller businesses may be less likely to find their mistakes on the national news, but they can be just as vulnerable with less resources to combat the situation and less ...

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FAQ- ORM Does the Right to Be Forgotten Apply to Me?

Posted on 30 November 2017

The Right to Be Forgotten (RTBF) has existed in Europe since 2014 when it was first defined by the Court of Justice of the European Union (CJEU). It applies to residents of the twenty-eight EU member countries, as well as Switzerland, Iceland, Lichtenstein and Norway. Anyone located in one of these countries can make a request to be forgotten or authorise a third party to do so. The vast majority of requests are made concerning ‘private personal information’ (95.6 percent ...

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FAQ- ORM Can’t I Just Have the Information Removed?

Posted on 27 November 2017

From the client perspective, removing negative content is the ideal solution, but this is only applicable in specific situations. There are essentially two ways of removing content from the internet. The first is to contact the person or organisation hosting the content and ask that it be removed or updated. The second is to work with Google to get it deindexed. In this case, the content would still be accessible to someone with the link, but it would not appear on a search ...

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FAQ- What’s the Difference Between ORM and SEO?

Posted on 20 November 2017

Search Engine Optimisation (SEO) is often confused with Online Reputation Management (ORM), but the two are not the same. Most SEO campaigns are focused on ranking a company’s official site for an industry related keyword in order to draw in customers running a general search....

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The Negative Reputation of EA Games - It's Time To Tear Down Paywalls on the Star Wars Battlefront

Posted on 16 November 2017

EA Games (Electronic Arts) has made headlines this week for all the wrong reasons. The company's new video game Battlefront II is being harshly criticised for its use of artificial 'paywalls' that will require gamers to fork over additional cash for features that would otherwise take countless hours to unlock....

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FAQ – ORM How Much Does It Cost?

Posted on 13 November 2017

The cost of reputation management is directly correlated to the time and resources needed to complete the process. Like time estimates, cost estimates are individualised assessments based on the type of campaign being planned, the strength and longevity of the negative material to be counteracted, the competitiveness of the keyword, the client’s existing web presence and other factors. ReputationDefender spends considerable capital creating a technological framework specific ...

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FAQ - ORM HOW LONG DOES IT TAKE?

Posted on 09 November 2017

This is one of the first questions any business or individual asks when deciding to manage their reputation. Unfortunately, there isn’t a straightforward answer. ORM  and Reputation management specialists combine multiple techniques to promote content, attract organic traffic, and push negative results off the first page of a search. Many different factors come into play during this process and can affect the timeframe for results....

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Brand Reputation in the OnlineTicket Marketplace

Posted on 02 October 2017

Ahhh, festival season. We love festivals and live music here at ReputationDefender, its a great opportunity to meet up with friends, see your favourites artists and create memories which will last a lifetime.  We are always saddens us to hear of fellow revellers negative experiences, whether that be the extortionate prices they have had to pay to attend these events or being let down all together by ticketing companies....

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Amadeus Altea Check-In Software Crashes Around the World

Posted on 29 September 2017

Amadeus - Spanish IT Provider for the tourism and travel industry - is currently hitting headlines around the world....

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