Reputation Management for Franchises Owners

Posted on 14 August 2017

Franchise businesses face a unique challenge when it comes to reputation management. Today, almost everyone is on the internet. This is where potential customers learn about your business and decide whether they want to buy from you or not. This is also where satisfied - or not so satisfied - customers come to tell others about their experience....

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Don’t Throw Away Your Online Reputation With a Throwaway Comment

Posted on 11 August 2017

Contributing to social media discussions by posting and commenting is something that considerable care should be taken over and in no demographic is this more apparent and applicable than teenagers/young adults.  The significance and impact of a throwaway comment/retweet/picture on a Twitter feed or Facebook page should not be underestimated. Social media has changed the way we communicate; private conversations can become public and public conversations can become viral....

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Minimise Employee Risk to Online Reputation

Posted on 08 August 2017

The World Economic Forum has conducted studies into public trust in large companies, with the results increasingly showing a decline in trust on a global scale. This means that the building of a favourable reputation is a vital goal for corporations. There are several strategies companies can use to achieve this goal, one of which is the engagement of employees. Employees help to actively shape the reputation of a company both through shareholder and customer perceptions. ...

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Reputation Management. Protect Against Reputation Vulnerabilities

Posted on 03 August 2017

With the internet spreading information faster than ever, companies are exposed to a growing number of reputation threats. In the fight to maintain a positive online profile, preparation is everything. It’s important to know what the issues are and be ready to deal with them before there is a problem. Timely action can diminish the impact when issues do occur....

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Reputation Management and Negative Publicity

Posted on 31 July 2017

More often than not, negative publicity is followed by a down turn, whether that be in revenue or business relationships....

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When Public Relations and Online Reputation Management Collide

Posted on 26 July 2017

The Timeline and the Inevitable...

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Online Reputation Management: A Short Guide for Entrepreneurs

Posted on 24 July 2017

Building a business is complicated enough that it’s tempting to overlook reputation management, or at least leave it until things are up and running. This is a mistake. Today’s entrepreneurs need to take their online profile seriously from the start. It doesn’t take long for a new company to attract unflattering comments on the internet and a single negative result ranking on page one of a Google search can cost the business as much as 22 percent of its revenue....

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How to Manage a High Profile Reputation Online

Posted on 19 July 2017

High-profile individuals such as celebrities or company CEOs have to be even more careful about their reputation online than private individuals. Status comes with risk; hackers and other online criminals have more to gain by exposing your secrets and they will put more time into targeting your accounts. Negative stories about well-known individuals attract interest and if enough people click on the headline it can start to rank on a Google search, regardless of whether it’s ...

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Bet365 Takes A Gamble With Its Reputation

Posted on 18 July 2017

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Why Reputation Management Matters in the Charity Sector

Posted on 12 July 2017

 Reputation risk is especially high in the charity sector where many organisations depend almost entirely on voluntary donations from the public. Allegations of fund misuse have always been a concern, but the problem of online security regarding donors’ personal data adds to the number of reputation damaging incidents that occur on a regular basis. These highly publicised stories are detrimental to the charity concerned and they contribute to a general loss of confidence in ...

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