How to Manage a High Profile Reputation Online

Posted on 19 July 2017

High-profile individuals such as celebrities or company CEOs have to be even more careful about their reputation online than private individuals. Status comes with risk; hackers and other online criminals have more to gain by exposing your secrets and they will put more time into targeting your accounts. Negative stories about well-known individuals attract interest and if enough people click on the headline it can start to rank on a Google search, regardless of whether it’s ...

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Bet365 Takes A Gamble With Its Reputation

Posted on 18 July 2017

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Tagged reputation

Why Reputation Management Matters in the Charity Sector

Posted on 12 July 2017

 Reputation risk is especially high in the charity sector where many organisations depend almost entirely on voluntary donations from the public. Allegations of fund misuse have always been a concern, but the problem of online security regarding donors’ personal data adds to the number of reputation damaging incidents that occur on a regular basis. These highly publicised stories are detrimental to the charity concerned and they contribute to a general loss of confidence in ...

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Tagged brand

Destroying Your Online Reputation Is Easier Than You Think

Posted on 07 July 2017

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Tagged reputation

Steps to Building an Online Reputation

Posted on 07 July 2017

 Reputation management is just as important for individuals as for companies. As a private individual, you have a personal reputation based on how your friends and family see you, but what about strangers? When you apply for a job or make a new business contact people will judge you based on what they find online and they’ll begin to form an opinion before they even meet you....

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Tagged individual

What Impact Does Reputation Have on Charities?

Posted on 05 July 2017

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Minimise Reputation Risk; Avoid Mixing Business and Politics

Posted on 03 July 2017

5 Marketing Missteps – Avoid Mixing Business and Politics...

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Tagged businesses

Reputation Crisis in the Energy Sector

Posted on 03 July 2017

The energy sector in the UK has faced numerous issues over the last few years and are in the midst of a reputation crisis. As the world moves to switch to low-carbon energy, the details of what this will look like for Britain remain uncertain. Will the UK’s energy security be at risk as it begins to depend more on renewables? What role should nuclear power play in the future energy grid? How serious are the privacy and security risks that come with increased reliance on ...

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Tagged businesses

Uber: A Unique Reputation Management Case

Posted on 30 June 2017

Uber has faced countless reputation management  issues since it was founded in 2009, from customer service failures, to strategic price hikes, to driver pay and failure to fulfil the legal requirements for operation in some countries. In the last year alone, a video surfaced showing Uber’s CEO berating a driver and a former female engineer has charged the company with systemic sexism and harassment over her year-long employment. At the same time, Uber is still trying to ...

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Tagged reputation, brand, crisis management

Why Internet Memes Threaten Companies Reputations

Posted on 26 June 2017

Going Viral for the Wrong Reasons: Why Internet Memes Threaten Companies’ Reputations...

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Tagged brand