Christmas Special – The Low-Cost Way to Get People Talking About Your Brand

Posted on 06 December 2016

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'Tis the Season – Help Your Brand Survive the Holiday Festivities

Posted on 06 December 2016

It’s that time of year again. The weather has begun to turn cold, the first snowflakes have fallen and planning is underway for the company Christmas party. Anticipation is high amongst employees looking forward to a few weeks off, but for employers, the Christmas spirit can be more of a nuisance than anything else. With the internet acting as a megaphone, that yearly holiday bash can quickly turn from a harmless way to blow off steam into a reputational nightmare....

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Protect children from too much social media exposure this christmas

Posted on 06 December 2016

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Festive Faux Pas – Don’t Ruin Your Reputation This Christmas

Posted on 01 December 2016

Don’t let holiday festivities damage your online reputation. The company Christmas party is a fun time to let go and relax with colleagues, but remember you’re still on the job and many people will be evaluating your behavior. Morning after embarrassment for things you’ve done in person may be fleeting, but once there’s online evidence it will be almost impossible to erase from the internet and fall-out may follow you to your next job and beyond. Compromising video or images ...

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Tagged privacy

Why You Should Avoid Location Tagging this Christmas

Posted on 01 December 2016

Why You Should Avoid Location Tagging this Christmas...

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How important is reputation to businesses within the Middle East?

Posted on 22 November 2016

  78% of senior executives in the Middle East see reputation as extremely important to them. Are you one of them? Your reputation is what people think about you, your company, your services and the impact it can have on everything....

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Tagged reputation, crisis management

Trouble Landing Your Dream Job? Online Reputation Management Can Help

Posted on 22 November 2016

If you thought that reputation management was just for companies, perhaps you should think again. Google searches cover more than one billion names on a daily basis and these are more than just vanity or celebrity searches. In fact, over 77 percent of companies require HR personnel to run an online search on all potential employees before calling them in for an interview. Have you applied for a job recently? If so, your name probably figured amongst those one billion ...

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Tagged recruitment, jobsearch

Online privacy and protection at an all time high

Posted on 12 October 2016

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A valuable brand reputation can impact an organisations market price

Posted on 12 October 2016

Did you know that reputation can affect the value of a business? Along with other types of Intellectual Property, reputation is one of a number of intangible assets that account for more than 70 percent of a company’s market value. In today’s internet-centred world, where unpleasant comments can go viral quickly, a resilient reputation may be the most important asset a business possesses....

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Tagged reputation, brand

Tips For Reputation And Crisis Management In The Digital World

Posted on 20 September 2016

Maintaining a good reputation has never been more important to companies. With social media sharing and a twenty-four-hour news cycle there’s very little time delay before consumers start reacting to an issue. Misrepresentation can do as much damage as the actual story. Consumers have more choices than ever before, so reputational damage quickly turns into revenue loss and can even start a downward spiral for a company....

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Tagged reputation, brand