Are Negative Keywords and URLs Essential for ORM?

Posted on 22 May 2018

If you’ve worked with Google AdWords or any other type of PPC, you may already be familiar with negative keywords. When customers type in a search term, some specific word combinations indicate they are interested in your product, while others suggest they’re looking for something quite different. A negative keyword list will allow a business to exclude certain search terms from an AdWords campaign so as to avoid wasting money by showing the ad to people who aren’t ...

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7 Ways to Avoid PR Disasters on Social Media

Posted on 15 May 2018

If you own a business, no doubt you also have company social media accounts on Facebook, Twitter and other major sites. A strong social media presence isn’t optional these days. Customers will be looking up your business online, and once they’ve visited the website you’ll need a way to pull them in and interest them in learning more about the company. A Facebook or Twitter profile allows you to interact regularly with customers and share news, promotions and special offers. ...

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Why Online Reputation Matters – The Case for ORM

Posted on 10 May 2018

Twenty years ago, if you wanted to look up a person or a company, the chances are you’d turn to the yellow pages. To find out more about a job applicant, employers talked to friends and colleagues or contacted personal references. Not so today. The first place anyone goes for information is the internet, and there is a lot of it out there. A study from found that the average person spends 90 minutes a day on their mobile phone, the equivalent of about 23 ...

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How to Stop a Data Breach from Destroying Your Business’s Reputation

Posted on 19 March 2018

Your worst nightmare has come true.  A security breach is compromising customer data; your company’s name is about to be in the news, and not for the reason’s you want. What’s the real damage, you wonder, going forward? What’s the ultimate cost in terms of sales-loss, dipping stocks and long-term damage to your brand’s reputation?...

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CSR – Will it Help or Hurt Your Online Reputation?

Posted on 13 March 2018

Is Corporate Social Responsibility (CSR) really good for a company’s reputation, or is it a gimmick, a publicity stunt that can backfire and cause more harm than good? The debate continues, and with new EU requirements coming into play in 2018, the rules are about to change. Directive 2014/95/EU will require companies with more than 500 employees to publicly disclose information on various social and environmental programs. This increased transparency will make it easier for ...

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Individual ORM in 2018 – 20 Tips for a Reputation Management 

Posted on 06 March 2018

Online reputation management (ORM) is more important than ever in 2018. Damaging online content can make it difficult to build a career or qualify for an important position. HR recruiters in almost every field routinely Google job applicants as part of the interview process, and 75 percent say they’ve dismissed a candidate based on what they find. Even a simple lack of presence online can make an employer question whether your CV is accurate....

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How Reputation Impacts Hollywood 

Posted on 14 February 2018

Movie reviews are used by consumers to decide if a movie is worth paying to see; but what effect do they really have on monetary box-office success and the spending habits of modern filmgoers? Does online word-of-mouth – whether professional or casual – truly affect someone’s decision to purchase a movie ticket?...

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The Bitcoin Crisis: Volatility and Ongoing Reputation Issues

Posted on 31 January 2018

Bitcoin has struggled through multiple reputation setbacks since its introduction in 2009, and 2018 isn’t shaping up to be much better. Last year, Bitcoin’s value rose steadily through November, reaching an all-time high of around $19,000 USD in December 2017, but since then it has fluctuated widely with a marked fifty percent drop in January 2018. Some digital currency experts have pointed out that Bitcoin and other cryptocurrencies saw a similar decline in January of 2017, ...

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Five Important Tips to Avoid Reputation Damage Through the Family Office

Posted on 08 January 2018

Family offices pose a serious and often unrecognised reputation risk for high net worth families. Family fortunes rarely survive past the third generation, and while financial loss is sometimes the result of poor investment decisions, more often than not non-investment risks are also a significant factor. Non-investment risk is commonly associated with family members themselves; disputes, divorces and scandals can all threaten a family’s good name. However, many wealthy ...

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Corporate Reputation and Recruitment – Why Employee Satisfaction Matters

Posted on 28 December 2017

Numerous studies continue to highlight just how important corporate reputation has become. A positive reputation doesn’t just help a company attract customers; it is an integral part of building a successful and competent team of employees. According to a 2015 study from Corporate Reputation Magazine, 67 percent of men and 86 percent of women would rather remain unemployed than accept a job working for a badly reputed company. Meanwhile, 92 percent of the people surveyed ...

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