A valuable brand reputation can impact an organisations market price

Posted on 12 October 2016

Did you know that reputation can affect the value of a business? Along with other types of Intellectual Property, reputation is one of a number of intangible assets that account for more than 70 percent of a company’s market value. In today’s internet-centred world, where unpleasant comments can go viral quickly, a resilient reputation may be the most important asset a business possesses....

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Tagged reputation, brand

Tips For Reputation And Crisis Management In The Digital World

Posted on 20 September 2016

Maintaining a good reputation has never been more important to companies. With social media sharing and a twenty-four-hour news cycle there’s very little time delay before consumers start reacting to an issue. Misrepresentation can do as much damage as the actual story. Consumers have more choices than ever before, so reputational damage quickly turns into revenue loss and can even start a downward spiral for a company....

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Tagged reputation, brand

A 21st Century Campaign against Cybercrime

Posted on 09 September 2016

New statistics on cybercrime in the UK have turned out to be higher than expected. The Office of National Statistics (ONS) recently released figures that show 5.8 million instances of online crime in the previous year, up from an estimate of 3.8 million last October. Combining cybercrime with offline offenses actually doubles the crime rate in some parts of the UK, especially England and Wales....

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Tagged individual, privacy, onlinesafety, cybercrime

Keeping Kids Safe - Help Your Child Avoid these 6 Internet Threats

Posted on 08 September 2016

The internet is a great place for children to learn, interact with friends and start building social capital that will last a lifetime. However, it can also be a dangerous environment for both children and adults. Internet threats can hurt your child’s reputation, endanger their personal safety, and even lay your entire household open to internet fraud....

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Tagged individual, privacy, onlinesafety

5 Cost-free Ways to Build your Brand’s Online Reputation

Posted on 07 September 2016

In the internet age, online marketing has become even more important than other types of publicity. Reputation is the key to this type of marketing, as we know at Reputation Defender. Without a good online reputation, new companies will have a hard time attracting new customers or interesting anyone in their brand. The good news is that internet marketing doesn’t have to cost a fortune. Following are the five easiest ways for new companies to start building an online ...

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Tagged reputation, brand, businesses

How Does Live Streaming Affect You? – Reputation and Privacy Concerns

Posted on 17 August 2016

New live streaming apps make it easier than ever to share videos online. Meerkat and Periscope came out in the spring of 2015, and this year the new Facebook Live app brought access to an even wider audience. It’s now almost as easy to add live feed to your status as it is to insert a still picture....

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Tagged privacy, reputation

How Much of your Personal Information Does Pokémon Go Collect?

Posted on 10 August 2016

How Much of your Personal Information Does Pokémon Go Collect?...

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Tagged privacy, data, family safety

ReputationDefender nominated for the best digital agency in the COLBA 2016 awards

Posted on 27 July 2016

Earlier this year Downtown in business informed us that we had been nominated for the Best Digital and Creative Business of the Year, and the only entrant who ethically helps protect indivdiuals privacy online and helps repair online reputations through patented technology.  ...

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6 Amazing ways to make your blog posts SEO friendly

Posted on 27 July 2016

A recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t updated it in the last year, and how many will have checked their blogs are SEO friendly?...

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The Ultimate Guide to Removing Embarrassing Photos from the Internet

Posted on 25 July 2016

Embarrassing photos are something we tend think of as a teenage problem, but increasingly this is becoming a real issue for a large number of professional adults. Photos shared or misrepresented through no fault of our own can have a big effect. Unflattering or defamatory images destroy jobs, relationships and self-esteem, and they will make getting control of your online reputation a monumental task. ReputationDefender works extensively with individuals who have been harmed ...

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