You’ve decided to invest in professional Online Reputation Management (ORM) for your brand. The next step is choosing the right firm, the one that’s capable of designing a genuine image that appeals to customers and doesn’t rely on paid advertising or overt marketing. There are 8,100 searches for ‘online reputation management’ on Google every month and there are hundreds of companies to choose from. How to you find the one that’s right for you?
Follow these 6 tips from our experts at ReputationDefender, when choosing an online reputation management company;
- Evaluate Their Experience – Good ORM takes place over an extended period of time. Look for a company that’s been in business long enough to build a regular clientele and develop expertise in reputation maintenance as well as development. What is the experience of senior team members? Are they qualified to handle the technical SEO and digital marketing elements of ORM?
- Watch out for Red Flags – Once you’ve narrowed the field to a few companies you’re really interested in, it’s time to reach out and discuss the process. Beware of anyone who’s promising to fix your reputation and remove all negative content in a few weeks. This is impossible. Google is designed to rank content based on quality and relevance, not manipulative techniques. Good reputation management works within Google’s guidelines to create quality content and rank it organically. An effective ORM campaign takes at least six months, so anyone promising results sooner than that is probably relying on questionable techniques.
- Expect Transparency – A good ORM firm should be open about how they work. They should let you in on the process and rely on your ideas when it comes to deciding how the brand is represented. If you don’t feel like you’re an important part of the campaign, consider going elsewhere.
- Get to Know the Team – Make sure you know who you’re working with. If you can’t physically meet with company reps, at least arrange regular phone conferences. This will help ensure you know who you’re working with, and that they really are human beings and not robots.
- Make Sure You Own the Content – There should be a clause in your contract that says you own any content created by the company as part of the ORM process. If this isn’t already there, make sure you ask for it.
- Examine Their Work – You’ve highlighted a few companies from your Google search. The next step is to examine their reputations. Reputation is, after all, what they do. If an ORM company can’t manage its own reputation, it probably can’t manage yours either. Does the firm command page one of the Google SERP for its name? Do you see independent evidence they are a thought-leader in their field? Are there negative results ranking for the CEOs?
ReputationDefender is one of the leading global reputation management companies with branches in both the US and the UK. We’ve been working in the ORM field for more than a decade, so we know what to expect from ourselves and other companies. Contact one of our experts for advice or to learn more about our professional reputation management services.
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