Author: Tony McChrystal

Recent Posts

How to Stop a Data Breach from Destroying Your Business’s Reputation

Posted on 19 March 2018

Your worst nightmare has come true.  A security breach is compromising customer data; your company’s name is about to be in the news, and not for the reason’s you want. What’s the real damage, you wonder, going forward? What’s the ultimate cost in terms of sales-loss, dipping stocks and long-term damage to your brand’s reputation?...

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CSR – Will it Help or Hurt Your Online Reputation?

Posted on 13 March 2018

Is Corporate Social Responsibility (CSR) really good for a company’s reputation, or is it a gimmick, a publicity stunt that can backfire and cause more harm than good? The debate continues, and with new EU requirements coming into play in 2018, the rules are about to change. Directive 2014/95/EU will require companies with more than 500 employees to publicly disclose information on various social and environmental programs. This increased transparency will make it easier for ...

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Individual ORM in 2018 – 20 Tips for a Reputation Management 

Posted on 06 March 2018

Online reputation management (ORM) is more important than ever in 2018. Damaging online content can make it difficult to build a career or qualify for an important position. HR recruiters in almost every field routinely Google job applicants as part of the interview process, and 75 percent say they’ve dismissed a candidate based on what they find. Even a simple lack of presence online can make an employer question whether your CV is accurate....

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How Reputation Impacts Hollywood 

Posted on 14 February 2018

Movie reviews are used by consumers to decide if a movie is worth paying to see; but what effect do they really have on monetary box-office success and the spending habits of modern filmgoers? Does online word-of-mouth – whether professional or casual – truly affect someone’s decision to purchase a movie ticket?...

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The Bitcoin Crisis: Volatility and Ongoing Reputation Issues

Posted on 31 January 2018

Bitcoin has struggled through multiple reputation setbacks since its introduction in 2009, and 2018 isn’t shaping up to be much better. Last year, Bitcoin’s value rose steadily through November, reaching an all-time high of around $19,000 USD in December 2017, but since then it has fluctuated widely with a marked fifty percent drop in January 2018. Some digital currency experts have pointed out that Bitcoin and other cryptocurrencies saw a similar decline in January of 2017, ...

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Five Important Tips to Avoid Reputation Damage Through the Family Office

Posted on 08 January 2018

Family offices pose a serious and often unrecognised reputation risk for high net worth families. Family fortunes rarely survive past the third generation, and while financial loss is sometimes the result of poor investment decisions, more often than not non-investment risks are also a significant factor. Non-investment risk is commonly associated with family members themselves; disputes, divorces and scandals can all threaten a family’s good name. However, many wealthy ...

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Corporate Reputation and Recruitment – Why Employee Satisfaction Matters

Posted on 28 December 2017

Numerous studies continue to highlight just how important corporate reputation has become. A positive reputation doesn’t just help a company attract customers; it is an integral part of building a successful and competent team of employees. According to a 2015 study from Corporate Reputation Magazine, 67 percent of men and 86 percent of women would rather remain unemployed than accept a job working for a badly reputed company. Meanwhile, 92 percent of the people surveyed ...

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Reputation Management for the Future – Are You Ready for Voice?

Posted on 19 December 2017

Slowly but surely, voice is becoming the new way to search. Apps like Apple’s Siri and Microsoft’s Cortana are no longer a novelty. As voice technology has improved in accuracy and versatility (word error rates are now as low as 8 percent), more people rely on digital personal assistants and the number of audio searches continues to rise. According to Google, 20 percent of all searches now take place via voice, while some estimates show that this number will have grown to 50 ...

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FAQ- ORM Does the Right to Be Forgotten Apply to Me?

Posted on 30 November 2017

The Right to Be Forgotten (RTBF) has existed in Europe since 2014 when it was first defined by the Court of Justice of the European Union (CJEU). It applies to residents of the twenty-eight EU member countries, as well as Switzerland, Iceland, Lichtenstein and Norway. Anyone located in one of these countries can make a request to be forgotten or authorise a third party to do so. The vast majority of requests are made concerning ‘private personal information’ (95.6 percent ...

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FAQ- ORM Can’t I Just Have the Information Removed?

Posted on 27 November 2017

From the client perspective, removing negative content is the ideal solution, but this is only applicable in specific situations. There are essentially two ways of removing content from the internet. The first is to contact the person or organisation hosting the content and ask that it be removed or updated. The second is to work with Google to get it deindexed. In this case, the content would still be accessible to someone with the link, but it would not appear on a search ...

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