Author: Tony McChrystal

Recent Posts

Reputation Management, Google Page 1 is the New Shop Window

Posted on 18 September 2017

The High Street used to be the centre of every British town, a busy thoroughfare lined with unique retail shops, each drawing its own personal clientele. However, figures from 2016 show this is changing quickly. Local shopkeepers are shutting their doors at an alarming rate and the empty window fronts are being taken over by coffee shops, barbers and the latest trend, vaping shops....

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Employee’s Choice Awards Show Companies Depend on their CEO’s Reputation

Posted on 13 September 2017

We’ve known for some time that a company’s reputation is closely linked to its CEO. According to a Weber Shankwick study, 81 percent of executives believe that ‘external CEO engagement’ is an important part of building a strong reputation, while CEO reputation accounts for almost half of the company’s market value. A well reputed CEO is a face that customers and employees can recognise and trust....

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Reputation Management in the Legal Field

Posted on 07 September 2017

Solicitors Struggle to Maintain a Positive Reputation A recent survey from the Legal Services Consumer Panel revealed that trust in lawyers is falling. In 2016, only 42 percent of the general public said they could count on lawyers to tell the truth, down 5 percent from the 2015 survey. Among other professions, UK citizens rated doctors and teachers much higher, (80 percent and 69 percent respectively), but accountants also had a poor reputation....

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Google Autocomplete – What Does it Say About You?

Posted on 04 September 2017

Google Autocomplete is the internet equivalent of the crystal ball, attempting to predict what you will search before you’ve even typed the words. It can correct misspellings and save time, but it can also mislead us when we accidently hit enter for a search we never intended to make. Alternatively, it may simply offer an amusing reference to the latest trending topic on the internet....

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Six common approaches to executive social engineering

Posted on 31 August 2017

  Executives make for tantalizing hacking targets, since a successful infiltration of their accounts can lead to a huge payoff—whether financial, or in terms of information gathering, or both. Executives often have access to many data systems, and many demand exceptions to company security regulations from their IT departments when they perceive them as too burdensome. It is easy to see, therefore, why attackers are increasingly focusing on social engineering techniques that ...

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How personal privacy affects corporate information security

Posted on 28 August 2017

  Spear-phishing and related social engineering techniques create a new challenge for IT professionals, since attacks that target employees’ non-work accounts and devices can bleed over into corporate IT systems. Even for companies that maintain strict device-use policies, it’s often just a short step from an employee’s compromised personal account to the company’s servers. This is especially true if that employee is an executive or someone else with high-level access to IT ...

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How social engineers find your personal information

Posted on 25 August 2017

  Social engineering is one of the fastest growing types of cybercrime, since it leverages human error to get past even the most robust security systems. It’s also highly adaptable: from Edward Snowden’s NSA leaks to executive wire fraud, from corporate espionage to ransomware attacks, social engineering has been a part of many of the biggest data breaches in recent years. So what is the key ingredient to a successful social engineering attack? Personal information. In order ...

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Reputation Management Do’s and Don’ts for Businesses on Twitter

Posted on 24 August 2017

These days almost every company has a Twitter account. Social media is an ideal place to build positive reputation capital and, with all accounts public,  social media is critical to reputation management and Twitter lends itself especially well to business use . However there’s a right and wrong way to tweet. Mistakes can cost you followers, discourage new customers and create a scandal that could follow the company for months....

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Tagged social media

Corporate social engineering: what makes for an appealing mark?

Posted on 21 August 2017

  Corporate social engineering is one of the most difficult IT security threats to prevent, because it targets human error instead of system weaknesses. No matter how strong your company’s cybersecurity defenses are, a skilled social engineer can bypass them if he or she can figure out how to trick someone on the inside into sharing access. For this reason, the best defense against spear-phishing and other targeted social engineering techniques is to make your users less ...

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Social Media & Online Reputation Management in Sports

Posted on 18 August 2017

Social media is a great way for athletes to share information with their followers and supporters, keeping them up to date with professional milestones as well as allowing them to engage one-to-one. However, with this level of intimacy comes a degree of risk. At times social media can be misused, and with such large audiences, mistakes aren’t easily rectified. It is important that athletes are aware of their responsibilities and how to respond to negative situations should ...

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