7 Top Tips to Stay One Step Ahead and Safeguard Your Privacy Online

Posted on 30 May 2018

There are a number of reasons why people would like to disappear online, with some of the most common being:  the threat of identity theft, blackmail or extortion; defamation of character; unsolicited selling and marketing; people using awareness of your personal activity and movements to act against you; cyberstalking and bullying; and threats to family and personal security....

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GDPR: How Will it Affect My Personal Privacy & Data?

Posted on 22 May 2018

Six years in the making, the EU General Data Protection Regulation (GDPR) is set to take effect on 25th May 2018. It will replace the EU’s 1995 Data Protection Directive and begin a new chapter in internet related privacy and reputation management. Since the GDPR was passed in 2016, the following two year transition period has allowed companies time to update their policies and prepare for compliance....

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Are Negative Keywords and URLs Essential for ORM?

Posted on 22 May 2018

If you’ve worked with Google AdWords or any other type of PPC, you may already be familiar with negative keywords. When customers type in a search term, some specific word combinations indicate they are interested in your product, while others suggest they’re looking for something quite different. A negative keyword list will allow a business to exclude certain search terms from an AdWords campaign so as to avoid wasting money by showing the ad to people who aren’t ...

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7 Ways to Avoid PR Disasters on Social Media

Posted on 15 May 2018

If you own a business, no doubt you also have company social media accounts on Facebook, Twitter and other major sites. A strong social media presence isn’t optional these days. Customers will be looking up your business online, and once they’ve visited the website you’ll need a way to pull them in and interest them in learning more about the company. A Facebook or Twitter profile allows you to interact regularly with customers and share news, promotions and special offers. ...

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Why Online Reputation Matters – The Case for ORM

Posted on 10 May 2018

Twenty years ago, if you wanted to look up a person or a company, the chances are you’d turn to the yellow pages. To find out more about a job applicant, employers talked to friends and colleagues or contacted personal references. Not so today. The first place anyone goes for information is the internet, and there is a lot of it out there. A study from mobileinsurance.com found that the average person spends 90 minutes a day on their mobile phone, the equivalent of about 23 ...

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