7 Ways to Avoid PR Disasters on Social Media

Posted on 15 May 2018

If you own a business, no doubt you also have company social media accounts on Facebook, Twitter and other major sites. A strong social media presence isn’t optional these days. Customers will be looking up your business online, and once they’ve visited the website you’ll need a way to pull them in and interest them in learning more about the company. A Facebook or Twitter profile allows you to interact regularly with customers and share news, promotions and special offers. ...

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Why Online Reputation Matters – The Case for ORM

Posted on 10 May 2018

Twenty years ago, if you wanted to look up a person or a company, the chances are you’d turn to the yellow pages. To find out more about a job applicant, employers talked to friends and colleagues or contacted personal references. Not so today. The first place anyone goes for information is the internet, and there is a lot of it out there. A study from mobileinsurance.com found that the average person spends 90 minutes a day on their mobile phone, the equivalent of about 23 ...

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