5 Basic Things About Brand Reputation A Marketer Needs To Know

 

At ReputationDefender, we manage online reputation for both companies and individuals. There are some key differences between a business brand and a personal brand, yet both need to be carefully defined and protected. Company brands that begin with a logo and end with a list of products, ignoring what customers actually think, are flat and unappealing. Customers will be more drawn to an organisation they can get to know personally, with a coherent sense of purpose and a positive reputation they can align themselves with. These are the companies that will stand out from the crowd and inspire customer loyalty.

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Defining a Brand’s Reputation

Strengthen a brand reputation by asking yourself the following questions:

  1. What does Google say? It doesn’t matter if your regular customers are all giving your business rave reviews via word of mouth to their friends and family – if the first Search Engine Results Page (SERP) on Google is full of negative reviews and news articles when your brand is typed in, your online reputation could be in serious trouble.
  2. How prepared are you for bad news? Every brand faces bad news or negative publicity at some point. However, brands that are 100% prepared are much more likely to weather the storm with minimal damage and bounce back more quickly. You’ll need an action plan that can be put into motion during a crisis at a moment’s notice.
  3. What are your competitors doing? You should always keep an eye on the competition. Even if you have a better service or product, if their online reputation is better they’re guaranteed to pull ahead of you.
  4. What are you doing to improve the brand’s reputation? Are customers encouraged to leave online reviews? Is there a system in place to automate this process? Is quality, positive content featuring the brand being regularly uploaded across the web? These are all questions that your boss will ask if they are reputation savvy.
  5. Is the brand’s voice consistent on social media? Customers often connect to brands via social media, so it’s important to make sure these channels ar e kept professional yet friendly at all times by adhering to predetermined guidelines. You’ll also want to make sure they’re monitored regularly, as any queries should be answered in a timely fashion.

The answers to these questions will give you a much clearer idea of the strengths and weaknesses of your brand’s reputation. This will not only impress your boss; it will also give you fresh, original ideas to strengthen your brand’s reputation moving forward.

To find out more, speak to one of our consultants

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Posted on 02 May 2017 by Tony McChrystal